Course curriculum

    1. Introduction

    2. -> Key Takeaways

    1. ▪️ 1.1 |BUSINESS VS. R&D LOGIC

    2. -> Quiz

    3. -> Key Takeaways

    4. -> Implementation Task (15 min)

    5. Innovation Framework (download)

    6. ▪️ 1.2 | THE 4 PROBLEMS YOU CAN SOLVE

    7. -> Quiz

    8. -> Key Takeaways

    9. -> Implementation Task (15 min)

    10. ▪️ 1.3 | CANARIES IN THE COAL MINE

    11. -> Quiz

    12. -> Key Takeaways

    13. -> Implementation Task (15 min)

    14. Internal vs. External Customer Checklist (download)

    15. ▪️ 1.4 | CREATING AND MAINTAINING FOCUS

    16. -> Quiz

    17. -> Key Takeaways

    18. -> Implementation Task (15 min)

    1. ▪️ 2.1 | ADDED VALUE ANALYSIS

    2. -> Quiz

    3. -> Key Takeaways

    4. -> Implementation Task (30 min)

    5. ▪️ 2.2 | PRICING IN B2B

    6. -> Quiz

    7. -> Key Takeaways

    8. -> Implementation Task (20 min)

    9. ▪️ 2.3 | BENCHMARKING COMPETITION

    10. -> Quiz

    11. -> Key Takeaways

    12. -> Implementation Task (5 min)

    13. ▪️ 2.4 | DELIVERING STRATEGIC ROIs

    14. -> Quiz

    15. -> Key Takeaways

    16. -> Implementation Task (10 min)

    1. ▪️ 3.1 | STRATEGY IS MARKETING

    2. -> Quiz

    3. -> Key Takeaways

    4. -> Implementation Task (10 min)

    5. ▪️ 3.2 | THE FULL PITCH

    6. -> Quiz

    7. -> Key Takeaways

    8. -> Implementation Task (10 min)

    9. ▪️ 3.3 | THE ELASTIC PITCH

    10. -> Quiz

    11. -> Key Takeaways

    12. -> Implementation Task (30 min)

    13. ▪️ 3.4 | 3 DIFFERENT POCs

    14. -> Quiz

    15. -> Key Takeaways

    16. -> Implementation Task (15 min)

    1. That's a wrap!

About this course

  • Free
  • 53 lessons
  • 1.5 hours of video content

Discover your potential, starting today