Course curriculum

  • 1

    Introduction

    • A few words to start with...

  • 2

    Part 1 - Understanding Market Fit

    • Introduction to Part 1

    • 1.1 - A slow and fast race

    • 1.2 - The impact of technology

    • 1.3 - Why innovation is business as usual

    • 1.4 - Puzzles and mysteries

    • 1.5 - Solutions without problems

    • 1.6 - The only 4 problems you can solve

    • 1.7 - thinking like a startup

    • 1.8 - From management to leadership

  • 3

    Part 2 - Engineering Value

    • Introduction to Part 2

    • 2.1 - The business model framework

    • 2.2 - Added value analysis in B2B

    • 2.3 - Added value analysis in B2C

    • 2.4 - The cultural variable in B2C

    • 2.5 - The value of opposable marketing

    • 2.6 - Properly benchmarking competition

    • 2.7 - Pricing and monetization strategies (1/2)

    • 2.7 - Pricing and monetization strategies (2/2)

    • 2.8 - Business models vs. business plans

  • 4

    Part 3 - Designing Businesses

    • Introduction to Part 3

    • 3.1 - Start With Your Culture

    • 3.2 - Customer-driven logic

    • 3.3 - Future-driven logic

    • 3.4 - Process-driven logic

    • 3.5 - Connecting the dots

    • 3.6 - Pitching the business

    • 3.7 - Prepapring a MVB

    • 3.8 Moving forward

  • 5

    Conclusion

    • Final words and some perspectives