A few words to start with...
Introduction to Part 1
1.1 - A slow and fast race
1.2 - The impact of technology
1.3 - Why innovation is business as usual
1.4 - Puzzles and mysteries
1.5 - Solutions without problems
1.6 - The only 4 problems you can solve
1.7 - Thinking like a startup
1.8 - From management to leadership
Introduction to Part 2
2.1 - The business model framework
2.2 - Added value analysis in B2B
2.3 - Added value analysis in B2C
2.4 - The cultural variable in B2C
2.5 - The value of opposable marketing
2.6 - Properly benchmarking competition
2.7 - Pricing and monetization strategies (1/2)
2.7 - Pricing and monetization strategies (2/2)
2.8 - Business models vs. business plans
Introduction to Part 3
3.1 - Start With Your Culture
3.2 - Customer-driven logic
3.3 - Future-driven logic
3.4 - Process-driven logic
3.5 - Connecting the dots
3.6 - Pitching the business
3.7 - Prepapring a MVB
3.8 Moving forward
Final words and some perspectives
